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Are You In The Right Market or Niche?
listen very carefully!
Sorry!
I couldn’t get around to write another letter in the past few days. Hope everything is well with you all!
This topic has been on my mind lately:
Are you the niche-of-one?
If so, you really need to get this one thing straight before you place your eggs in the wrong market or niche.
Photo by Corey Collins on Unsplash
“Sometimes it’s not how fast you row your boat.
It’s how fast the stream is going.” — Warren Buffet
You are never going to win working against the stream.
The stream is the trend, the market.
Hard pill:
Don’t copy people who are already in the top: top writers, top creators, top entrepreneurs.
Everyone else is copying them already and you don’t want to join the copycat club and be labeled at one.
Also, it is almost impossible to play catch up with someone who has been doing this for much longer than you have and have the experience to product their level of work and/or income, you don’t.
Photo by Alexander Mils on Unsplash
You need to find the stream / market first, do market research, know which where the stream is and which way the stream is going.
Go with the Flow:
Align yourself with the current trends and market dynamics. Success is not solely determined by individual effort but also by the broader context. Rather than resisting the current, consider adapting your strategy to leverage existing trends.
Acknowledge Market Trends:
To succeed, it’s crucial to be aware of trends and understand how they influence your field. Ignoring or working against prevailing market forces may lead to unnecessary challenges and setbacks.
Photo by Joao Branco on Unsplash
Questions to ask:
Are you going to stay in this market for at least 3 to 5 years?
Target Audience:
Who is your ideal customer?
What demographic factors (age, gender, location, income) define your target audience?
What are the primary needs or pain points of your target audience?
Market Size and Growth:
How large is the potential market for your product or service?
What is the growth rate of the market?
Are there any emerging trends or changes in the market that could impact your business?
Competitive Landscape:
Who are your main competitors?
What unique value or differentiation can your product or service offer compared to competitors?
How saturated is the market, and is there room for a new entrant?
Customer / Audience Behavior:
How do potential customers currently address the problems your product or service aims to solve?
What factors influence their purchasing decisions?
Are there any specific habits or preferences your target audience has that could impact your marketing strategy?
WHAT’S BEEN HAPPENING?
Honestly, I don’t even know where to start.
My Medium account had a 47,000%+ increase in revenue the past 2 weeks. I didn’t think it would happen but it did.
I write and publish on Medium everyday. Heck, I write first thing in the morning before I even have breakfast! I love writing, can’t you tell? I write more than I speak, hahaha!
See you guys next week!