Marketing 101

Offer less.

No, really!

You don't have to be everything to everyone.

Differentiate yourself by picking a specialty.

Solve one specific problem.

Help one specific person.

Have one specific method.

Learn to be a specialist.

When you are a specialist you are:

- more efficient

- worth more

Be so good at what you do that you can do it in your sleep.

New Direction:

Sorry, I’ve been quiet for over 3 weeks now. I’ve been racking my brain on how to re-vamp this newsletter and have just written a brand new welcome letter.

I first started my current project in November 2023 and boy, saying that it has been one big rabbit hole is an understatement - it’s a whole rabbit maze that keeps on extending!

When I first started, I thought I was going to be a writer/creator, thanks to Dan Koe’s 2-Hour Writer Course.

I stopped at 49% of Dan’s course ever since I uncovered a whole new level of possibilities about 2 weeks into the course.

I now understand that content creation and writing are only the tip of the iceberg.

I have since uncovered a whole network of rabbit mazes on which my new, re-vamped newsletter will be focused on:

• marketing

• community building

• the art of creating irresistible offers

• tons of monetization strategies

• etc, etc…

Anyway, I am glad you guys are still here! Hahaha!