Here's Why Free Content Is A Bad Idea

Free content grows your warm audience but where's the fun without a contrarian twist?

Just a thought:

- providing too much content for free may make potential clients question the value of your paid offers

- prospects may wonder why they should pay for something when they can get it for free

- attracting only those who only want free resources

This is why having a large audience and/or a large number of likes does not equate growth.

Solution?

Strike a balance between free and paid:

- offer free samples

- tease premium content

- offer freemium models

- provide paid extras

- use gated content (such as those in paid communities)

DeryaSefer